HMS for Marketing Managers

Create a digital healthcare experience for patient retention and loyalty

Get all essential tools to elevate marketing efficiency and enhance patient digital experiences. By seamlessly integrating patient data, streamlining communication channels, and enabling precise targeting, increases patient engagement, and fine-tunes strategies that drive greater impact.

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Integrate HIMS with CRM systems for unified patient profiles. Streamline your campaigns and deliver personalized messages to boost engagement and loyalty.

Use bulk SMS, email, and in-app notifications to connect with patients effectively and keep them engaged.

Social media integration to create proactive marketing strategies that resonate with your target segments.

Provide patients with instant updates on service enquiries, lab order status, radiology order status, important notifications, and hospital events.

Features

Patient Demographics and Insights

Access to detailed patient demographics allows marketing managers to segment their target audience effectively. Understanding the age, gender, location, and medical history of patients can help tailor marketing campaigns to specific groups, improving engagement and conversion rates.

Data-Driven Targeting

Gain detailed insights into patient demographics, behaviors, and preferences to create targeted and personalized marketing campaigns.

Anticipate Patient Needs

Utilize predictive analytics to forecast patient trends, enabling proactive marketing strategies that resonate with specific patient segments.

Enhanced Patient Engagement

Leverage demographic insights to craft engaging content and communication strategies that enhance patient engagement and loyalty.

Appointment Trends and Analysis

Analyzing appointment data can reveal trends in patient behavior, such as peak booking times or popular services. This information can be used to optimize marketing efforts, ensuring promotions are timed for maximum impact and focus on services with high demand.

Stay Ahead with Instant Insights

Access real-time data on appointment trends to quickly adapt marketing strategies and optimize patient outreach.

Maximize Marketing Efforts

Identify peak appointment times and tailor marketing campaigns to coincide with high patient activity periods for increased effectiveness.

Understand Patient Patterns

Analyze appointment booking behaviors to gain a deeper understanding of patient preferences and enhance targeted marketing efforts.

Referral Management

Streamline referral management by automating the process, generating detailed reports, and ensuring timely and compliant referral payments to maximize patient onboarding and revenue with various payment options.

Track referrals

My Accounts Page Provides a centralized platform for doctors or employees to track their referrals, view payment history, and manage pending payments.

Reports and Analytics

Provides detailed reports and analytics on referral sources and ROI, along with department-wise and doctor-wise referral management reporting.

Boost Patient Engagement and Loyalty

Enhances patient engagement and loyalty by streamlining referral processes and improving overall patient experience and satisfaction.

Feedback and Satisfaction Surveys

CRM for healthcare often includes tools for collecting patient feedback and satisfaction surveys. Marketing managers can analyze this data to identify areas for improvement and highlight positive testimonials in their promotional materials, building trust and credibility with potential patients.

Drive Improvement with Concrete Data

Gather valuable feedback directly from patients to identify areas of improvement and tailor marketing strategies to address patient needs and expectations.

Boost Loyalty and Retention

Use satisfaction survey results to enhance the overall patient experience, fostering greater loyalty and higher retention rates through targeted marketing initiatives.

Real-Time Feedback Collection

Implement real-time feedback mechanisms to quickly respond to patient concerns, ensuring timely adjustments to marketing campaigns and patient communication.

Royalty Program

A well-designed royalty program within your Hospital Management Software (HMS) can significantly enhance patient loyalty and engagement. By allowing patients to enroll in service packages with upfront payments, marketing managers can create a seamless and rewarding experience.

Simplify Transactions

Patients can enroll in or subscribe to a service package by making an upfront payment, securing their access to a range of services and benefits in advance.

E-wallet

The payment is added to the patient's e-wallet, with funds being automatically deducted for each visit, and the wallet can be topped up easily when the balance is exhausted.

Rewards and Redemption System

Points are accumulated with every transaction, and these points can be redeemed for free services, providing patients with rewards and encouraging continued use of the service package.

Direct Communication Channels

Many HMS platforms support direct communication channels like email and SMS. Marketing managers can leverage these channels to send personalized messages, appointment reminders, health tips, and promotions, enhancing patient engagement and retention.

Multi-Channel Outreach

Utilize a variety of direct communication channels, including personalized SMS, bulk SMS email, and in-app notifications, to reach patients effectively through their preferred medium.

Targeted Messaging and Real-Time Notifications

Use patient data to send personalized messages and instant updates, keeping patients engaged with relevant information, appointment reminders, health tips, and hospital events.

Unified Multi-Channel Engagement

Integrate social media with your HMS to streamline communication across platforms like Facebook, Twitter, and Instagram, alongside email and SMS, enhancing patient engagement and ensuring cohesive, real-time updates.

Integration with CRM Systems

HMS can often be integrated with Customer Relationship Management (CRM) systems, creating a seamless flow of data between patient management and marketing tools. This integration helps in maintaining comprehensive patient profiles and ensures consistent communication across all touchpoints.

Efficient Lead Management

Capture and categorize leads from diverse sources, including social media and website visitors, with comprehensive tracking of their stages and service interests to streamline patient conversion.

Enhanced Patient Profiling and Tracking

Aggregate holistic lead data in one place, manage lead stages effectively, and track interactions and estimates to ensure a smooth transition from lead to patient.

Seamless Integration and Automation

Automate patient registration and integrate with EHR and HMS systems to streamline data exchange, enhance communication, and improve overall patient care and engagement.

Campaign Performance Tracking

Integrating campaign tracking within HMS allows marketing managers to monitor the effectiveness of their campaigns in real-time. Metrics such as new patient registrations, appointment bookings, and inquiries generated can be directly tracked, offering clear insights into the return on investment (ROI).

Real-Time Analytics

Track performance metrics in real-time to make timely adjustments and optimize your marketing efforts on the go.

Gain In-Depth Insights

Access comprehensive reports that break down campaign effectiveness, allowing for detailed analysis and strategic improvements.

Performance Benchmarking

Benchmark your campaigns against industry standards and past performance to identify areas for enhancement and drive better results.

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