Coping with Alzheimer’s disease

Coping with Alzheimer's disease

Author Name : K.S.S.Sruthi

We know how it feels when you’re the caregiver to someone with Alzheimer’s disease. It sure is a roller coaster ride to deal with their anxiety, stress and give them the right emotional support needed at the right time. Sadly there isn’t a cure for Alzheimer’s and the only way to cope with it is to give them your heart. While dealing with Alzheimer’s and Dementia, it’s often only your support and care that can make all the difference. 


On the flip side, life for Alzheimer’s caregivers can get all-consuming if you don’t understand what your loved one is experiencing with Dementia. Read this article to understand everything about Alzheimer’s and what you ought to do to keep things balanced for you and your loved ones. 


Understanding Alzheimer’s 


 Alzheimer’s is a complicated disease that usually occurs in older people aged 65+. To understand what a person with Alzheimer undergoes, you’ll need to know what exactly happens during the disease: 



All of us know that our brain has 100 billion nerve cells (neurons). Each nerve cell connects with many others to form communication networks. Groups of nerve cells have special jobs that involve thinking, learning, and remembering. Others help us see, hear and smell. Brain cells operate like tiny factories where they receive supplies, generate energy, construct equipment and get rid of waste. The cells are also responsible for processing strong information and communicating with other cells. 


Evidence states that Alzheimer’s disease prevents parts of the brain cell’s factory from running well. Like any other factory, the breakdowns in one system cause problems in the other areas. The damage spreads and the cells lose their ability to do their respective jobs, eventually dying and causing irreversible changes in the brain. This leads to a loss in memory, psychological problems, and behavioral issues. 


Dealing with and Coping with Alzheimer’s can be difficult, but it’s important to know that there are things you can do to make a difference in how you experience and cope with this health challenge.


You can start by considering the following aspects of adjusting to and living with Alzheimer’s disease.



1. Emotional 


Coping with Diagnosis and symptoms can be stressful, so it’s best to give yourself much information and space to adjust to this new challenge. It applies to whether it’s you who is affected or someone close. It’s important that you acknowledge and identify the emotions and understand the range of emotions that can be normal to this diagnosis.


 The person affected may experience shock and disbelief of something happening and you wouldn’t be sure if it’s real or not. He/she may experience a mix of denial, Grief, and depression of not being able to cope with it. The affected person may also be in a state of anger sometimes, and it’s completely normal to be like it. The affected person may experience a rollercoaster range of emotions, at a time or all at once and it’s important for the caregiver and the person affected to acknowledge that these may happen… 


How to deal with it? 


Eventually, you may be able to muster the courage to accept the diagnosis if you know how to deal with it. The following can help:



1. Start journaling your thoughts without the fear of being judged. Not only does it help you let out your emotions, but it also acts as a medium to escape. 


2. Start meeting at gatherings. Give yourself the push even though you are tempted to stay indoors.


3. Gather all the knowledge to keep yourself updated on how to deal with it with inspiration from other people’s lives. 


4. Make plans on whether you’re considering in-home care, assisted living, and long-term care/nursing homes ahead of time, rather than during a possible crisis.





While it’s the brain that has Alzheimer’s, it’s important to pay attention to the whole body. You may have to deal with issues sometimes with your vision, hearing, or any other part of the body. Be sure to get your vision and hearing checked routinely since deficits in these areas can cause, or increase confusion. Or, if your knee or back is constantly aching, ask your doctor what can be done to help decrease that discomfort. Don’t neglect other areas of your health.


How to deal with it? 


1. Keep a habit of daily Physical exercise to improve your functioning and protect against depression. 


2. Pay attention to good nutrition and consume food that has better cognitive functioning.


3. keep mentally active. Try to stretch your mind by doing mental gymnastics such as crossword, Sudoku, or jigsaw puzzles, or other mental exercises.




While it’s natural to feel withdrawn from society, you need to ensure that you remain active and engaged with the world around you and give up on your hobbies. You may experience anxiety, stress and have some sort of inconvenience in gatherings. Even in such cases, don’t give up. 


How to deal with it? 



1. Call out for a Family gathering and discuss your experience. Educate them and make them aware and it sure does make you feel connected.

2. You may find it helpful to join a support group, either in your local community or online.

3. Seek Quality of Life with social interactions. 


It’s okay to Ask for Help


There are times when you may need help. Especially when you are the one who provides help for others, it’s more difficult. Keep in mind, however, that asking for and receiving help can help you be more independent for a longer time. Asking for assistance is also beneficial for others who want to be helpful but might not know-how.

The healthcare scenario in India and the growth opportunities

The healthcare scenario in India and the growth opportunities

Author Name : K.S.S.Sruthi

India has always been a country of paradoxes. As of Jan’21, India had a population of 1.4 BN people, 1.29 BN Aadhaar digital biometric identities, 1.1 BN mobile connections, 761 MN smartphones, 624 MN internet users (45% of country’s population)*.

No doubt, the country has made great strides in:

      • Informational Technology development and Outsourcing
      • Cloud Computing
      • Financial Technology
      • Adoption of ICT in sectors like Banking, Railway reservation, Commerce and Industry, etc.,
      • Near-universal Mobile phone Penetration
      • Universal availability of Unique ID Systems, and
      • Evolving Privacy and Data Protection Laws

We would probably consider these as very strong signs of a developed / advanced nation. But, Despite all such developments, India’s:

      • Digital Health Ecosystem is in nascent stages
      • Health data is mostly not digitized or not standardized, not interoperable, and not readily accessible to Clinicians, Researchers, or Policymakers
      • Healthcare sector receives low public spending (~1% of GDP)

Healthcare is considered an integral non-income component in any measure of economic development. India’s Digital Health Mission seeks to challenge and change the entire Healthcare ecosystem.


Strides to improve quality of healthcare in India

Addressing the poor level of Health Outcomes will be foundational for India’s progress. Efforts to improve the quality of care are particularly challenged by the lack of reliable data on quality and by technical difficulties in measuring quality. Ongoing efforts in the public and private sectors aim to improve the quality of data, develop better measures and understanding of the quality of care, and develop innovative solutions to long-standing challenges.

The National Digital Health Mission has set up powerful objectives to accelerate progress towards UN Sustainable Development Goal 3.8 of Universal Health Coverage, uplift the healthcare scenario and improve the quality of care.

The objectives are to:

      • Establish Digital Health Systems and Managing Health Data
      • Improve Quality of Health Data Collection, Storage and Dissemination
      • Provide a Platform for interoperability of Healthcare Data
      • Fast-track creation of updated and accurate health registries for the entire country

Spanning across Personal Health Records, Tele- medicine and E-Pharmacy- the new healthcare shift is offering promising opportunities.

The new  Healthcare paradigm, the vision and its players

The improved health outcomes would bring increased productivity and in turn, an additional benefit of $200- $250B to India’s GDP” over next ten years*.


The Key players in this paradigm shift are Government, Health Professionals and Insurers and an Emerging breed of Health-Tech startups (to play an increasingly central role in driving innovation. The Digital Health Mission is already creating multiple opportunities, both at the macro and micro levels.

      • India’s Digital Healthcare market stood at US$ 116.6 BN in 2018 and is expected to increase to US$ 485.4 BN by 2024 (CAGR of 27.4%).
      • Digital Health and Technologies are creating capital investments – in 2019, 53% angel investments were made in healthcare. Q1 2020 saw a 50% rise in deal volumes (21 vs. 14 in 2019) and 14% in value (US$ 452 MN vs. US$ 398 MN in Q1 2019).
      • Start-ups such as NanoHealth and BeatO are providing / ensuring care for patients suffering from cardiovascular, hypertensive diseases and diabetes.
      • Start-ups such as Netmeds, 1MG and Myra are already playing the role of pharmacists, threatening the removal of traditional pharmacists from the healthcare ecosystem
      • Karma Healthcare, is providing tele-medicine solutions by connecting patients in the remote parts of the country to physicians in urban areas.
      • mHealth (Mobile Health) segment is estimated to dominate the market (with 40% share) by 2024, as a greater number of people are likely to use health & fitness apps to track and monitor daily activities, thereby propelling market growth.
      • Medix Global, a London- based innovative digital health management solutions provider is setting up a pan- India digital infrastructure for tele-medicine and offline medical solutions.
      • Medix Ventures, a venture capital fund of the Medix Group is also investing US$ 20-30 MN in innovative medical tech start-ups, with focus on India to promote digital med-tech solutions
      • Start-up HealthPlix is focusing on making convenient clinical practice by digitizing instructions associated with prescriptions for patients beyond metros and tier-1 cities
      • com is providing services to international markets by connecting cancer patients to distant specialists and facilitating sharing of standardized reports between patients and oncologists.

The healthcare scenario in India- A roller-coaster ride.

However, India continues to highlight multiple paradox and challenges within healthcare sector. While there is a simultaneous success and failure, healthcare is clearly on a sustainable edge.,NationalHealthProfile2019,IBEFblog,BusinessToday.In

India tremendously lags in quality of medical care, with relevant information at point of care also lacking. 

      • ~2.4 MN Indians die of treatable conditions every year, the worst situation among 136 nations (The Lancet).
      • India’s death rate (122 per 100,000) due to poor care quality is worse than that of Brazil (74), Russia (91), China (46) and South Africa (93) and even its neighbors Pakistan (119), Nepal (93), Bangladesh (57) and Sri Lanka (51).
      • Apart from poor quality care, insufficient access to care caused a major share of deaths from cancer (89%), mental and neurological conditions (85%), and chronic respiratory conditions (76%).

The opportunity

India has the opportunity to move forward using the HIMSS EMRAM 8-staged Maturity Model as a roadmap which comprises of 7 levels encompassing everything from Ancillaries to EMR.

The challenge

Yet, the Healthcare sector has been grappling with very slow adoption rates of an HMS / EMR.

“Electronic health records were never a technology challenge but an adoption challenge, which only dissolves when clinicians realize the potential of EHR or when there is mandate either from a top management or from the government,” – Prashant Singh, Director and CIO at Max Healthcare.

The Challenges in adoption were primarily on the financial considerations of high costs of procurement and maintenance.  Designing of the system without considering fundamental (e.g. number of clicks just to prescribe a sleeping pill) and well- known standards and medical codes such as:

      • Health Level Seven (HL7)
      • Digital Imaging and Communications in Medicine (DICOM)
      • Continuity of Care Record (CCR) & Continuity of Care Document (CCD)
      • International Classification of Diseases (ICD) of the World Health Organization
      • Systematized Nomenclature of Medicine – Clinical Terms (SNOMED-CT) published by SNOMED International
      • Logical Observation Identifiers, Names and Codes (LOINC)
      • Inflexibility of the software; IT Support
      • Poor electricity supply and internet connectivity
      • Limited digital / computer skills of primary user’s
      • Lack of regulations for privacy protection.

Research-based Evidences

International Finance Corporation (IFC) panel discussion (Sep’20) called out key aspects of EMR in emerging markets.

      • Do not let technology be your master. Manage the technology well to achieve what you want. One size does not fit all – EMRs in the USA will be different from India and South America.
      • In emerging markets like Nigeria and others, less than 10% of the hospitals have implemented EMRs. Paper is the biggest competition. Low internet penetration, poor computer literacy and costs are other major impediments for large scale adoption.
      • Flexible pricing models for different facility sizes, pay as you go models will be required to be provided by EMR organizations. This would make it more economical for hospitals to adopt these systems.
      • Not every facility will require an enterprise level EMR. A modular based system should be offered by EMR organizations. However, do not build systems in silos. This will undermine the potential use of data and efficiencies
      • Handholding, educating and training of hospital staff and doctors will be key for successful implementation and adoption of this system on a larger scale Regarding interoperability, the health system is currently not designed to, nor is willing to share patient information. Reporting formats, data collection, integration of platforms and other works will need to be standardized.
      • HL7 FHIR (Fast Healthcare Interoperability Resources) based systems will see accelerated growth and drive interoperability. FHIR will be a game changer. Technology will make it possible, but people will make it happen. Hence, it is important to take people along for technology adoption.

Ensuring affordability of EMRs in emerging market will be important. Flexible pricing structure for different facility sizes needs to be designed and offered. Cross subsidization across large systems and smaller facilities is another option. This could also be achieved through local government initiatives and funding.

Think global, act local for EMRs. Use international libraries like ICD 10 and others. Data should be transmittable for research and development. Standards should be global.

Hospitals should be a combination of both digital/paperless and paper based for now. Some services can be completely paperless, but in some, it must be a combination. Hospitals should try to be paperless as much as possible and have a timeline for eventually going fully paperless.

In India’s context, the adoption of EMR has been drastically low. This is due to a) several gaps in the system, b) lack of awareness & computer literacy, c) perceived high cost of implementation, d) lack of technological resources, e) complicated EMR interfaces and f) legacy issues to adopt new systems. The usage of EMR is limited to the big corporate hospitals in the metro cities and some select states and districts in India

These challenges must be tackled head on, especially with initiatives like Ayushman Bharat presenting a valuable opportunity for building a person-centered health system. When this system is fully implemented, Ayushman Bharat will be the world’s largest healthcare program that’s digitally driven.

Leveraging the Healthcare technology  opportunity

With all said, multiple drivers indicate that Healthcare sectors will be the one to create value and impact.


Health IT providers can help their clients address questions by being a bit more in tune with the innovation that is available to them and adopt that in a nimble, agile manner. You don’t have to deploy everything at once, but if you have a vision and implement in succinct stages, I think that will help the market get to where they need to go.

It’s not about regulatory clicks; it’s about care delivery anywhere and technology addressing the cloud, mobility and Internet of Things that will allow patients to achieve wellness through participating in their own health management – moving them along an awareness to wellness continuum.

Should you make your Website HIPAA Compliant? and why?

All | Awarness  |   GeneralHealthcare

Should you make your Website HIPAA Compliant and why ?

Author Name : Dr Nirupama M P

HIPAA regulations for website
The internet is such a vast and ever-changing landscape, at times HIPAA regulations for websites may look vague. A HIPAA compliant website is only required if the website is used to collect, display, store, process, or transmit PHI. If your website simply showcases your company, provides contact information, and lists the services you provide, then there are no HIPAA requirements for your website. Before using a website to collect, process, store, or transmit PHI, you must make the website HIPAA compliant. You must also comply with HIPAA if patient information is stored on a server that is connected to your website. Hence take necessary steps to secure PHI, have control over who accesses it and also partner with HIPAA complaint organizations to protect your patient’s privacy and avoid violations and fines.

Four HIPAA Compliance Rules
Four HIPAA security rules further define how covered entities and business associates safeguard protected health information. The four rules are:

· HIPAA Privacy
· HIPAA Security
· HIPAA Enforcement
· HIPAA Breach Notification

HIPAA Security Checklist

The U.S. government mandates that certain precautions ensure the safety of sensitive data. If
your organization works with ePHI (electronically protected health information), it is important to comply with HIPAA. The penalties for not complying with HIPAA can be severe: criminal charges, up to $1.5 million in fines, and liability in civil suits. As such, it is of paramount importance that all entities covered by HIPAA’s stipulations and engage in periodic compliance checks.

HIPAA Security checklist:

1. HIPAA Administrative Safeguards Checklist
· Security Management
· Assigned Security Responsibility
· Workforce Security
· Information Access Management
· Security Awareness and Training
· Security Incident Procedures
· Contingency Plan
· Evaluation
· Business Associate Contracts

2. HIPAA Physical Safeguards Checklist

· Facility Access Controls
· Workstation Use
· Workstation Security
· Device and Media Controls

3. HIPAA Technical Safeguards Checklist

· Access Control
· Audit Control
· Integrity Control
· Person or Entity Authentication
· Transmission Security

As such, there are a few more considerations you should make to ensure your organization is
compliant with HIPAA

 Check all vital assessments conducted by contractors/businesses with adequate security
· Keep Compliance documentation in place.
· Document all relevant compliance information (policies, procedures, assessment results,
security reports, audit reports, etc.)
· Reassess organization HIPAA compliance periodically.
· Get HIPAA lawyer assessed your organization’s compliance reports

Website Design
Major eCommerce companies usually employ a team of designers for their websites, stores, and online catalogues, and if the website is required to comply with HIPAA, these professionals should know this information and act accordingly. However, designers can overlook key elements, and unless the designer is familiar with HIPAA rules, it’s in the
company’s best interest to confirm compliance.

Design issues related to HIPAA compliance include:
· Ensuring that information being transmitted is always encrypted
· Implementing safeguards to prevent tampering
· Hosting websites on servers that are secured with HIPAA security rules or a HIPAA Business Associate Agreement
· Limiting access to PHI to authorized staff
· Backing up all PHI information in ways that ensure the data is recoverable

How to know your website needs to be HIPAA compliant?
If your website is collecting, storing, and transmitting Protected Health Information (PHI), your website needs to be HIPAA compliant.

One should understand how health information is stored or transmitted on the website. If the health information is stored and shared on the website, then it needs to comply with HIPAA regulations.

If your website collects any individually identifiable medical information, such as symptoms, conditions, or requested healthcare services, you are collecting PHI. There are ways in which you will be receiving PHI. It could be:
· Contact forms that ask about symptoms, medical services, medications, or other health- related information
· Online patient forms
· Live chat
· Patient Portals
· Patient reviews or testimonials
· Any other information-collecting tools on your website

Next comes the storing of PHI, how the collected PHI is stored on the website. If you keep the individually identifiable medical information on a server, that server must be encrypted and secure. HIPAA Privacy Rule requires that entities that store PHI take reasonable measures to protect it.

To stay HIPAA compliant when transmitting PHI, all emails, email servers and web forms involved should be encrypted and secured. Transmitting PHI includes sending information via email, web forms or other types of digital messaging.

What if your website is not HIPAA compliant?
It may be a violation of HIPAA, if your website collects, stores, or transmits PHI, and does not take reasonable measures to secure that data. If you violate, you may run into the risk of HIPAA penalty fines. Depending on the scale of the violation, the number of patients affected, and the level of negligence, a fine can range from $100 to $50,000.

Steps to follow to make website HIPAA-Complaint
HIPAA makes a lot of recommendations to be addressed and the organization should determine for themselves what need to do be compliant. To simplify seven main areas dealing with protected health information are listed

« Transport Encryption: Data should be encrypted as it transmitted over the internet.

1. The first step is to ensure that you have a secure website (i.e. one protected by SSL and which is accessed via HTTPS://…).

2. Any page that collects or displays protected health information, or which is used for logging users in, which transmits authorization cookies, etc., must be protected by SSL and must not be accessible insecurely (i.e., there should not be an alternate insecure version of the same page that people can access).

3. Make sure SSL configuration is strong enough to prevent methods of encryption that are “too weak;” Be sure of what level of SSL or TLS is Required by HIPAA for your website.

« Backup: Data related to health should not be lost. It should always have a backup and
should be recovered with ease.

1. Be sure that all PHI stored with your website or collected from your website is backed up and can be recovered in case of an emergency or accidental deletion.

2. Most web hosts provide this service for information stored on their servers. If your site sends information elsewhere (for example, to you via email), then those messages must also be backed up or archived and you must take care that those backups are robust, available, and accessible only by authorized people.

3. Note that the PHI stored in backups must also be protected in a HIPAA-compliant way — with security, authorization controls, etc.

« Authorization: Critical and personal health information should be accessed by authorised personnel.

1. Data is only accessible by authorized personnel using unique, audited access controls. Who can access the protected health information that resides on your website, or which is collected
there? Your web hosting provider probably can.

2. Check Web Hosting provider is in HIPAA Business Associate with a privacy agreement.

3. If web site stores or provides access to PHI, make sure your website enforces unique, secure logins which ensure that only authorized / appropriate people can access that data

4. The logins and the data accesses should be audited and get it set by your website designer.
properly for you.

« Integrity: No information should be altered or tampered with.

1. PHI should not be tampered with or altered.

2. Determine the need for data tamper-proofing and the best method to accomplish that. Generally, using PGP, SSL, or AES encryption of stored data can accomplish this and also address the storage issues.

« Storage Encryption: Data should be encrypted when it is stored or accessed.

1. First, determine whether storage encryption is needed for the website.

2. Ensure that all collected and stored protected health information is encrypted and that it can only be accessed/decrypted by people with the appropriate keys. This makes backup secure, protects data from access by unauthorized people, and generally protects the data no matter what happens (unless your special keys are stolen).

3. Storage encryption is especially important when data may be backed up or placed in locations out of your control or sharing a web server with other customers of the same web

4. Data encryption reduces liability significantly when a server become compromised.

« Disposal: When data is no longer needed it must be disposed of permanently.
1. Ensure all the backups will expire and disappear.

2. It is up to you to determine how far you need to go to ensure data disposal to be HIPAA compliant. It is up to the folks managing your servers to also ensure that the media (e.g. the
hard drives) containing PHI are properly disposed of when you are no longer using them.

« Omnibus/HITECH: Make sure protected health information located on the web servers of a company with whom you have business association have HIPAA Business Associate Agreement as per HIPAA security rule requirements.

1. Sign a Business Associate Agreement with vendors/businesses. This agreement ensures that the vendor will follow the HIPAA security rule requirements concerning your data and its servers.

2. No web hosting provider will be policing your website functionality and content. Instead, they will be providing an “infrastructure” that meets HIPAA compliance requirements and they will require you to design and manage your website so that its functionality is HIPAA-compliant.

3. Choosing a provider will not make your website HIPAA-compliant unless you and your designers ALSO take all the steps to ensure that its design and functionality is compliant. This is universal unless you buy a website that is pre-designed and fully under the control of the host.
This article is for general information only and is not formal legal advice.


How to keep yourself motivated during the pandemic?

All | Awarness  |   GeneralHealthcare

How to keep yourself motivated during the pandemic?

Author Name : Dr Nirupama M P

How to keep yourself motivatedduring the pandemic?
Add Colour to life: Be Motived

The prevailing COVID-19 pandemic has impacted our lives in multiple ways. It has played a significant role in affecting global trade, mental health, and disrupted everyone’s lives in all ways. Staying motivated and productive during these uncertain times can be challenging. Facing uncertainty, in a true sense, is a lot more difficult than enduring physical pain. It can disrupt our life and create uncertainty, which can cause fear and anxiety about the present and future.

It is currently very important to stay motivated and productive and we must get rid of stress, open our minds to new ideas, learn, and have different perspectives about life. Here I have listed 7 ways that can help us to stay motivated and productive during these difficult times.

1. Focus on what you have and celebrate every little thing

With so many negative things happening around you it is hard to stay positive. However, try and focus on positives and find innovative ways to continue working, living, dreaming, and hoping for a better future. It is important to focus on what you have and put your energy into the good things in your life no matter how bad you may be feeling. Always keep your mind and thoughts positive. Feeling positive and hopeful for a better future can go a long way in helping us to feel motivated.

2. Stay connected with yourself first and then with friends and family

Pandemic allowed us to spend more time with ourselves. Use this time to know yourself and reflect. Building a relationship with oneself is as important as building it with others. Also, be in touch with your friends and family members to motivate them, lift their spirits, and alleviate their mood, which eventually brings you joy. It can bring a sense of togetherness and strengthen our bonds.

3. Dream: Set a goal for yourself and work for it

If you do not have a dream, you will lose hope in life and you will become less motivated
because you might feel that you have nothing to accomplish, and no goals to achieve and you gradually lose interest in your own self! Get engaged in yourself, find a purpose for your life, learn new things, and participate in a range of activities that keep you engaged and make you feel good. Since many of us are working from home we hardly have any access to the outside world. But thanks to technology we have everything at our fingertips. Set small goals, one at a time! Learn new traits, take up online courses, cook, dance, sing do what makes you  excited and brings joy to you! Make a routine and fix it, also allow yourself to relax and enjoy.

4. Find yourself and get motivated

Spend enough time with yourself, be honest with yourself, forgive yourself and discover what really motivates you. Let go of things that made you cry, rediscover your happiness and bloom with grace. Do whatever makes you happy and spend your time valuably to explore your own self and bring positivity to your life. There are many reasons to be sad and disappointed, but you find that one reason which can keep you motivated!

5. Accept what it is and accommodate yourself

The situation we all are in is our existing reality! Let us all accept it and find ways to live
with it. Digitization has taken over and it has re-engineered the way we used to live, work,
and connect. We all are dependent on technology to study, work and socialize therefore it is important to embrace technology and sustain with our work and lives.

6. Do not blame yourself: Say no to guilt

It is very normal to feel low and feel guilty about everything that did not go right, take it easy it is ok to feel that way. It is a normal feeling! To overcome this low moment, give more time to yourself! Find your “ME TIME”, take care of yourself. Self-care is very important and honour your body and give your time to groom it. Always make time to relax and do what makes you relax. Watch your favourite movie, have a long bath, listen to music, try cooking, meditate or workout find your way. When you self-indulge, you will not search for happiness outside, you will find it within. Prepare yourself for tomorrow! What went by will never come back so stop worrying about and think about tomorrow. Prioritize your life, do what is necessary and do not stress yourself, do one thing at a time, and be kind to yourself. We all have bad days, we all feel low, and this is completely normal. But what is important is how fast we can come out of it and restart again.

7. Plan your day: Make a daily routine

We are used to the specific routines at home, school and workplace that boost us through the day. Routines keep you motivated and keep us prepared for the next action and next role. Unfortunately, the pandemic has forced us to be at home. It is difficult to work or study from home with all the drama happening around. So, make the routine, particularly on your own work schedule. Try to set tasks for the next day, create a morning routine and for the entire day. Set your goals for the next day and make sure your goals are realistic and have your food on time. Give yourself proper break to rest and work.

Overall, I would like to conclude by saying that life has no rules to live! Live how you want
but make sure you live right! Now, how to live right is the question one should ask self and
find answers to life, to be motivated and happy! Ultimately finding ourselves, listening to
what our mind says and converging our thoughts, efforts on things that make us happy will
bring meaning and ultimate joy to our lives!

Enabling Better Care Delivery Through Adoption of Healthcare Information Technology

All | Awarness  |   GeneralHealthcare

Enabling Better Care Delivery Through Adoption of Healthcare Information Technology

Author Name : Dr Nirupama M P

Healthcare has undergone tremendous transformation in recent years with the advent of new and emerging technologies. To address the challenges faced in improving overall quality care for patients, doctors, hospitals, and small clinics have implemented new technologies to respond to the changing environment with high-tech medical facilities and talented professionals. It is important to partner with right Information Technology (IT) provider to fully realise the benefits of IT in healthcare. IT services can help in reducing medical errors, comply with new and evolving regulations, aid in the recovery from any unexpected technology-related disasters, as well as increase our ability to save, share and analyse health information.

  1. Impact of IT in Healthcare:

    • Digitalization of health records.
    • Better patient care.
    • Makes workflow easy.
    • Improves healthcare system & public health.
    • Reduces cost.
    • Improves efficiency and quality. 
    • Prevents death due to negligence & human errors.
    • Helps in developing new drugs and treatment.
    • Big data and the cloud system processes and secures data.
    • Artificial intelligence can bring breakthroughs in medicine.
    • Reduces risk of medical records hacking with secured standard network system.
    • Telemedicine
    • Mobile health

2. The role of IT in Healthcare:

Information technology is all about communication. The core of IT in healthcare is to establish communication between devices, team members, between patients and medical service providers, and between other medical facility centres in a secured manner. Healthcare standards, Patient privacy rights are at most priority along with patient well-being. So, establishing a trustworthy secure network which is transparent and easy for doctors & staff to use, restricting unauthorised users should be provided by Healthcare IT services. 

3. Benefits of IT in healthcare:

Technologyfacilitates integration of health information into healthcare and supports almost every function of a delivering seamless care to patients both within and outside of medical facilities. There are many exciting benefits of IT on the horizon which creates opportunity and add value to healthcare services. 

Electronic Health Record (EHR) system is a boon to doctors and staff to record crucial patient health data and rely seamlessly and share data with other healthcare providers. Some of the other benefits are listed below: 

        • Quality of care:Technology plays a key role in today’s medical facilities. Well-designed and reliable technology frees up time for themedical staff to focus on patients and help them monitor patients through robust monitoring devices. 
        • Accuracy:Error free service is inevitable to any healthcare provider. Technology can help and ensure this with fewer medical errors. Reduced errors bring trust, decreases cost, and save lives. 
        • Security and privacy:When communicating vital patient-specificsecurity and privacy of the information is crucial and should bethose critical measures should be established by setting up network security by healthcare service providers. It is not about meeting the regulations and requirements but building trust and protecting the privacy of patient healthcare records. A secured data system can bring credibility and reputation. 
        • Reduces costs:  If healthcare is integrated with right IT providers it can save money, gives an advantage in serving patients at low cost and help facilitate smooth functioning, automating repetitive tasks, manages a large data and make it quickly available to staff when needed on time.
        • Collaboration:Collaborating at work with different teams for possible care of patients, needs access to the information. Seamless technology collaboration on network builds active collaboration on time with various department for sharing information. 
        • Recovery from disaster:When there is a power outage or hardware fails, failing hard drive, technology should ensure speedy recovery of systems and data is too important in the event of disaster. 

4. Concerns with IT in Healthcare:

The main concern doctors express, and highlight is about the value of health information shared. 

        • The interoperability between EHR systems.
        • Doctors complain that EHRs take a lot of time to read and update data while reducing time for patient care.

A well-integrated healthcare IT support system should address all the concerns mentioned above and should bring intuitive, user friendly interfaces. Ezovion can help build such reliable healthcare ecosystem from the ground up, build standards for reliable networking, interoperability with carefully constructed systems for usable and accessible EHRs. 

5. Conclusion 

Information technology is important in the healthcare industry, as it improves the quality of care that patients receive, enables smooth flow of information about patients to doctors, staff & patients, and supports shared decision making between healthcare professionals and patients. IT improves the overall health of the population!

Placing an Ad on Facebook for Healthcare Software Solutions: Effective way of Digital Marketing

All | Awarness  |   GeneralHealthcare

Placing an Ad on Facebook for Healthcare Software Solutions:
Effective way of Digital Marketing

Author Name : Dr Nirupama M P

Facebook ads for healthcare software solutions gives you far more wide reach than traditional advertising!

In the present situation, almost all sectors of the industry have gracefully embraced digital marketing techniques to grow at a rapid pace. The Healthcare sector is one of the slow climbers, but the COVID-19 pandemic has changed this situation with more healthcare professionals and service providers quickly got on the digital marketing wave.

Those days are gone when everyone reaches for the newspaper or look for billboards or announcement on a radio or TV advertisement. Now people are sitting at home in their comfort just a click away and browse through the internet for any kind of information, making it an easy task to get data in the digital world. The internet world has taken digital marketing to the next level, which is why healthcare industry professionals have started digital marketing for their software solutions and doctors for patients online!

So, where can healthcare professionals and healthcare service providers showcase their digital ads?

Here is the good news, more than 4.5 billion people in the world use the internet and 3.8 billion people use social media. This means more than 60% of the world’s population are online! So, target social media for healthcare-related digital marketing advertisements¹.

There are various social media platforms, but which one to use is a critical decision to make. Well, a study has shown that marketers use Facebook to reach out, as Facebook dominates social media.

Facebook has various options for placing an ad, it allows you to market your products and services effectively in a simpler way and this can-do wonder!

Facebook ads for healthcae software solutions!

How to create an Ad on Facebook?

Let us get started with creating your Facebook ads for your Healthcare Software Solutions.

Follow these steps!

  1. First choose a goal for your healthcare product. You should create goals for your products since advertising campaigns with goals will help and guide your campaign, measures the success of your campaign. Facebook provides you with numerous ad objectives for your campaign, such as:
  • Build awareness.
  • Reach new customers.
  • Drive new customers to visit your website and learn about your products & services.
  • Get leads to submit a form for demo/trial/to learn more about your products.
  • Get leads to convert and choose your products.

And many more options at your fingertips, you can start creating FB ads that help you grow your customers through social media.

  1. Find out who is looking for healthcare software solutions. When you set up an Ad on Facebook for healthcare solutions, determine your target audience (Example: Doctors). So, your target audience is the people who are interested and will use your services. Determine your target audience based on factors like Demographics, Interests, Behaviours and other categories, Connections, Custom audience.
  2. Choose an appropriate and best ad type for your healthcare solutions. Do not panic! Facebook offers you several different ad types that you can choose from:

  • Images: The most common type of Ad and often used for healthcare solutions. It consists of a single photo.
  • Videos: This contains a video, to attracts an audience. In fact, video ads are a great option for healthcare products, it can improve conversions.
  • Stories: It is a full-screen vertical video ad. They can provide much more engagement with your product since there is nothing else to distract your audience from your ad on the screen.
  • Carousels: This ad can showcase up to ten images/photos in one ad. This ad can enable you to showcase your products and services.
  • Slideshow ads: This Ad will let you create short videos using a collection of images, text, or video clips. This is a good option to engage your audience, as it is easier to create and showcases your products.
  • Instant Experiences: It was called Facebook Canvas initially; this ad will give full-screen format and allows you to place a fast-loading landing page on the Facebook mobile platform. This will give a great experience to your audience and saves time on converting to your products.
  • Promoted posts: Also called boosted posts. Any post you publish on your FB page can be boosted so that you can have more audience see your updates. Booster ads will allow you to promote your products organically on your Facebook page.
  1. Facebook allows you to go local. Yes! Find out your target audience/customer within a certain mile from your business office and target your local area first for your healthcare solutions. Facebook will also allow you to target leads based on region, city, state, and country. This will maximize your reach to the target audience. Take time to analyse your range of target audience, maximize on your potential customers and then serve your ad to those target audience whose interest match your content/products in Ad.
  2. Set your Ads with your goals. You can set goals on Facebook ads for driving your target audience to visit your website to action, like submit a form to booking a demo/register/trial and more. So, creating high-quality landing pages for your Healthcare products is important, as your target audience clicks on a Facebook ad, they will easily get converted by landing on to your web page with relevant content.

Your landing page can have information related to your product with accurate and detailed information related to your Ad. You add images, videos, give a clear call to actions (CTAs) throughout such as “Book a Demo”, “Book Appointment”, “Learn more”, or “Contact us” and displays your healthcare company contact information.

  1. Test your Ads. You can test your ads to check if they are successful at driving a new target audience. Different Ads with different goals work differently for different campaigns. So, plan a time for testing your ads and develop Facebook ads for your products and test your ad and landing pages. Test the campaign by changing the elements on your ad, see how it influences conversions and how your audience is behaving on your landing page. Unless you run a test, you will not be able to find the difference in how your target audience is behaving for different versions of your ad. You can tweak ad setup, your landing pages and show them to a different target audience and see what works best for converting your customers. You can do this on a Facebook ad by running A/B testing.

If you have an in-depth understanding of how to run ads with defined goals and target the right audience with relevant content it will be easier to choose the right Call-To-Action (CTA). You can create the best ad for your audience that can resonate with their interest.


Finally, your healthcare software solutions were developed to help and improve the patient experience by establishing proper communication between doctors, hospitals, patients, pharmacies, labs, and related healthcare services. Digitising patient records and storage of information will help in scheduling appointment, prescription, medicine ordering and delivery within no time, improving healthcare services and save lives! Good healthcare software can help to digitise healthcare services. So where do you stand in the market? How do you sell your healthcare software? A good Digital Marketing campaign can help you market your healthcare software!

You want someone to market your software? Let Ezovion Know! Let us work to help your hospital, clinic, and healthcare software company to drive the target audience and market your products. Contact us for making your Healthcare software solutions marketing more successful than ever!



COVID-19 And The Year Of 2020

All | Awarness  |   GeneralHealthcare

COVID-19 And The Year Of 2020

Author Name : Gopinath Rajadinakaran

Covid19 and the year of 2020

With only a few days left to close the year of 2020, the time is right to reflect on how the year has gone by. The Covid-19 started spreading rapidly around the globe early this year and it is hard to realize that we have spent almost a year in this pandemic. Almost all of us have spent this year by social distancing, isolating, working remote, and limiting or restricting travel plans altogether to protect not just our loved ones but also our neighbours and even the people whom we don’t know — all to limit the spread of the contagious coronavirus. The deadly Covid-19 virus has infected nearly 80 million people worldwide so far and it has taken a toll on over 1.7 million lives (Source: Google).

Vaccines are biological machines or molecules that can power our immune system to offer protection against the deadly coronavirus. When a sufficiently large population is given the coronavirus vaccine, more people would have become immune to the virus. For Covid-19 to keep spreading, it needs to infect individuals who are not immune, but the virus would fail in this process if it infects individuals who are already immune from taking vaccines. The point at which the virus cannot spread anymore is referred to as having achieved the herd immunity. But to achieve the herd immunity on a large scale, we need vaccines in the first place and the entire world has been closely watching for these mighty molecular machines. In the past few months, there was a lot of discussion around the different vaccine technologies, their effectiveness and side effects, as well as the storage conditions and logistical challenges of keeping the vaccines in an active state before being delivered to the patients. So, where do we exactly stand in terms of developing a vaccine and when do we expect to achieve the herd immunity?

Who are the front runner candidates?

Several biotech and pharma companies around the globe have flocked to the race of developing vaccines to beat the novel coronavirus. Vaccine candidates are being developed and clinically tested using various technologies, for example, viral vector, DNA or RNA, or protein-based [1]. Due to the faster development timeline, the mRNA-based vaccines developed by Pfizer/BioNTech and Moderna have gained early traction in the scientific community. To everyone’s surprise, these vaccines boosted effectiveness hovering around 95%, which is well above the 50% threshold set by the FDA and the 40% levels seen with the Flu vaccines [2].

Who can get the vaccines?

In the US, the FDA granted emergency use authorization (EUA) for Pfizer’s vaccine early December in individuals over 16 years, and shortly a week after, Moderna’s vaccine has also been granted the EUA for people over 18 years [3, 4]. While a EUA is not the same as the full approval, the emergency authorization cautiously grants the use of vaccines in certain individuals as determined by the regulatory body. Because there is insufficient information on the effectiveness of the vaccine in children and pregnant women, they are currently not eligible to receive the vaccines but clinical trials are underway for these patient groups [5]. The UK and Canada were among the first set of countries to issue emergency use, which was followed by the US and the European Union. It is expected that more countries will join this list to make these vaccines available to their fellow citizens [6].

What to expect after getting vaccines?

The currently available Pfizer and Moderna vaccines’ need to be administered in two doses that are given at least 3 to 4 weeks apart, and it is essential to receive the two shots in order to get full protection from the virus. The clinical trial results from a two to three month follow up of participants have shown that these vaccines can cause mild to moderate symptoms, but experts say these symptoms are a result of the immune system working hard to protect us from Covid-19 [7]. It should also be kept in mind that these symptoms are not specific to the coronavirus vaccines but other vaccines such as the flu vaccine can also cause side effects such as fever or fatigue [8].

Some individuals with a history of allergy could potentially experience anaphylaxis, a rare life-threatening allergic reaction, but it is unclear whether an ingredient in the vaccine causes this or people with allergies are especially sensitive to the vaccines. This has been reported in the UK in two individuals, who have successfully recovered after taking EpiPen, and as a result, the UK regulators have restricted access to the Pfizer vaccine for individuals with a past history of anaphylaxis.


The year of 2020 may have started on a negative note with Covid-19 spreading rapidly around the world, but we are ending this year on a positive note with at least two vaccines already having received the EUA and a few others that are in the late-stage clinical development expected to show results in early 2021. It is true these vaccines have side effects with some individuals experiencing mild to moderate symptoms, but as the experts suggest, the protection coronavirus vaccines offer far outweighs the side effects. Latest reports indicate that over 4 million vaccine doses have been administered successfully in nine countries and while we are far from reaching the herd immunity, this gets us one step closer towards that ambitious goal. Let us all hope, the year of 2021 will bring back the normalcy we all yearn for!!

World AIDS Day 2020: History, Theme, and Importance

All | Awarness  |   GeneralHealthcare

World AIDS Day 2020: History, Theme, and Importance

Author Name : Dr Nirupama M P


World AIDS Daywas first conceived in August 1987 at the World Health Organization (WHO), Geneva, Switzerland by two public officers for the Global Programme James W Bunn and Thomas Netter. On 1st December each year, organizations and individuals across the world spread awareness and knowledge about the HIV epidemic to eradicate the disease and HIV stigma. World AIDS Day allows people worldwide to come together in the fight against HIV and to support people living with HIV.

Though significant progress has been made to eradicate HIV, AIDS remains a major global public health issue. Along with other major health issues, in the year 2020, HIV faces additional challenges during the COVID-19 pandemic. Like all other diseases HIV prevention, testing, treatment, awareness and care services are all being disrupted particularly in those countries where the healthcare system is fragile. The breakdown in essential HIV services due to COVID-19 is threatening lives. Any further delay in resuming these services will leave many vulnerable populations at greater risk of HIV infection and AIDS-related deaths. Amid COVID -19 pandemic health workers and community representatives are doing their best to keep services going by adopting innovative ways to overcome disruptions in services due to COVID-19.

Theme & Significance

The theme for the 2020 World AIDS DAY is “Ending the HIV/AIDS Epidemic: Resilience and Impact”. This theme is more relevant to the year 2020 where the whole world is suffering from COVID-19 pandemic. This theme reinforces the need and urgency to spread awareness and extend the required healthcare services to end HIV/AIDS around the world.

What is HIV/ AIDS?

AIDS is Acquired Immuno Deficiency Syndrome (AIDS), a chronic, potentially life-threatening disease caused by the Human Immuno Deficiency Virus (HIV). It will damage the immune system and interferes with the body’s ability to fight infection and disease making a person with HIV infected more vulnerable to other infections and diseases.

The HIV/ AIDS spreads by contact with certain bodily fluids of a person with HIV infection, commonly during unprotected sex or through sharing a needle or syringe to inject the drug. If it is untreated it can lead to AIDS and HIV once infected human body, it is for life as there is no effective cure exists for HIV.

Are HIV and AIDS both same?

HIV is the Human Immunodeficiency Virus (HIV)and AIDS is the late stage of HIV infection caused when the body’s immune system damages due to HIV.

Most people do not develop AIDS if they take HIV medicine every day as prescribed and the disease progression can be stopped.

We can say a person with HIV infection has progressed to AIDS when the number if their CD4 cells fall below 200 cells per cubic millimetre of the blood of 200 cells/mm3 (For a healthy immune system, CD4 counts are between 500 and 1,600 cells/mm3) and if the HIV infected develops one or more infections regardless of the CD4 counts. Without HIV medicine the infected can survive for about 3 years. During this period if the patient develops opportunistic infections/illness, without HIV medicine life expectancy falls to about 1 year. HIV medicine can still help patients at this stage but if the HIV medicine is taken at an early stage it can be more beneficial. So getting a test for HIV infection is vital

How HIV is identified?

By getting tested for HIV, one can be sure of the infection. Many medical clinics do the HIV test and it is a very simple test anyone can get it checked at home by buying a testing kit at a pharmacy or through online.

Importance of World AIDS Day

World AIDS day is an opportunity to spread awareness about the status of AIDS and encourage progress in HIV/AIDS prevention, treatment and care around the world. Globally, there are an estimated 38 million people who are living with HIV or AIDs virus. More than 35million people have died of HIV or AIDS, though the virus was identified only in 1984. This makes HIV or AIDS as the most destructive pandemics in history.

Even today people who are diagnosed with HIV live with the stigma and discriminated though we have advanced scientifically, have made advances in HIV treatment and have laws to protect people who are infected with HIV. Hence there is a need to understand more about the decease, bring awareness about the facts and help people to protect themselves and others from the HIV infection.


World AIDS Day plays an important role in reminding the public and government agencies about HIV and the need to raise funds, awareness, fight prejudice, provide healthcare facility and educate about the disease. This year World AIDS Day is observedon 1st December 2020, pays a tribute to all those health workers, organizations & community representatives, who are providing HIV services and calls for global awareness about AIDS, to maintain essential HIV services during COVID 19 and beyond. The year 2020, is also the International Year of the Nurse and the Midwife, which calls for more protection and support to these health workers who have been in the frontline for long in HIV service delivery. Let us all contribute to the efforts to end AIDS and spread awareness to make the world a healthier place to live.